Nowadays, OTT platforms are gaining huge popularity among people.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT refers to services that deliver various types of content through the internet.
Netflix, Watcha, and TVING are well-known examples.
Compared to cable television, viewers can select content whenever they want.
There are many reasons why OTT has become popular.
One reason is that a wide variety of genres are available in one platform.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
Another benefit is its lower cost compared to classic TV services.
Watching on phones or tablets anytime is a major benefit.
As OTT prices continue to rise, users are becoming more cost-conscious.
Therefore, many viewers are turning to free streaming platforms.
Ad-supported free streaming allows users to enjoy content without paying.
This is especially attractive to users who care about budget.
FAST services are becoming popular as ad-supported alternatives.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is seen as a future growth engine in a slowing TV industry.
The main benefit of free platforms is zero subscription fees.
Another plus is the here wide range of available programs.
The disadvantage is that ads are unavoidable.
Also, content quality may be lower than paid OTT services.
OTT and free platforms are expected to grow further.
Free models could gain stronger popularity.
Enjoying content without financial pressure is a strong advantage.
In conclusion, combining premium OTT quality with free access matters.
Using both strengths together gives consumers more satisfaction.
The future of streaming services is exciting to watch.